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My Expertise

Authority Gap Analysis

Pinpoint exactly where your credibility is leaking and plug those holes with unique positioning that makes you the go-to expert in your niche.

Client Psychology Profiling

Decode your ideal audience’s deepest desires, fears and decision triggers, so every message lands like a sniper, not a shotgun blast.

Signature Storycraft

Sculpt your founding journey into a magnetic narrative that turns casual browsers into die-hard believers.

Live Originality Masterclasses

Pull back the curtain in real time: carve out your unique corner of the market and watch me demo the affordable, no-code systems that make it happen.

LinkedIn Disruption System

Deploy psychologically charged hooks and counter-intuitive messaging on LinkedIn that break the scroll loop and compels replies, consistently.

Conversion-Driven Automation

Set up hands-free email sequences, funnels and workflows that nurture prospects into paying customers, while you’re off making tea.

Imperfect & Published

Strategic rebellion for founders allergic to mediocrity, hustle p*rn, and LinkedIn motivational drivel.

Work With Me

Brand Ignition Audit

Diagnose credibility leaks and spark instant authority.

£699

  • Identify your invisible “trust blockers” and kill them.
  • Map your unique value into a single, scroll-stopping headline.
  • Prioritise quick-win fixes that deliver immediate lift.
  • Swap jargon for magnetic language your clients actually get.
  • Walk away with a Rebel action plan, no BS, all fire.

Founder’s Intensive

Two day deep dive to craft your signature story.

£2,997

  • Uncover the one story arc that makes you unforgettable.
  • Align your personal “hero journey” with your ideal client’s pain.
  • Build a modular narrative you can drop into any channel.
  • Test-drive your story in real time and refine on the spot.
  • Leave with play-by-play scripts for pitches, posts and podcasts.

Regular Content

Best Deal

All the done-for-you muscle to keep your brand firing on all cylinders: no sweat, all swagger.

£799

  • Bundle in the Brand Ignition Audit at 30% off and slash straight to the core of your credibility gaps.
  • Three high-impact posts per week tailored to your ICP, so your audience never forgets you.
  • One SEO-optimised article/email monthly that drives organic traffic and cements your expertise.
  • A 30-minute coaching session to troubleshoot, ideate and inject fresh momentum.
  • WhatsApp/Slack access for lightning-fast answers and copy tweaks, because questions wait for no one.

1:1 Ghost Sessions

Live, personalised deep-dive to unblock your biggest hurdle.

£199

  • Nail your core offer messaging in 60 minutes flat.
  • Blueprint a mini-campaign you can launch today.
  • Troubleshoot any tech or platform snag on the spot.
  • Get instant feedback on copy, hooks and CTAs.Add benefit
  • Walk away with a clear next-step, battle-tested plan.

Feedback

I cannot recommend Sarra highly enough. She helped me realise I already knew my tone of voice but was overthinking my message, then delivered a robust posting plan and redesigned LinkedIn page. I left with a clearer offer, streamlined services, an improved business plan and way more clarity than expected. Sarra is awesome to work with: knowledgeable, skilled, and meets you exactly where you’re at.

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Natasha Frank

I met Sarra during a live we co-hosted and clicked instantly, she’s truly ‘Wonder Woman with words.’ Her in-depth LinkedIn audit transformed my profile, and she takes the time to know you so she can articulate your voice perfectly. With a huge heart and uncanny skill, Sarra is the go-to for anything copy or profile-related, DM her and witness the magic!

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Brooke Bownes

Sarra doesn’t just write. She slices through the noise. She doesn’t do bland. She makes every word earn its place. Working with Sarra has completely changed the way I show up on LinkedIn. Just bold, scroll-stopping writing that actually connects and starts conversations. She has this uncanny ability to tap into your voice and then dial it up with just the right edge. If you're looking for a writer who can blend brains, boldness and brilliance, Sarra’s the one.

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Jacqueline Caldwell

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